As The Thead of Marketing you will take ownership over the strategy and execution of all aspects of SkyTrade marketing. This is not pay a bunch of platforms, quests, KOLs and sit back.You'll use your naturally creative self to develop and execute strategies that boost engagement to achieve our goals. You must have high agency, be ruthless with your standards, and look for feedback. Be the driving force behind the creation and execution of marketing campaigns, you need to lead. Continuously improve key metrics and marketing strategies through data-driven experimentation, and get creative with marketing tactics. Lead marketing by example to amplify successful marketing channels. Host regular events, like AMAs. Propose and negotiate creative win-win partnerships with other projects and with exchanges. Help to scale the community. Engage with a crypto-native audience. Craft high-quality, engaging copy and video across a variety of mediums, including community updates, social media posts, newsletters, press releases, educational content, marketing collateral and long-form articles.