Job Description
As the Head of Marketing, you will take full ownership of the strategy and execution of all aspects of SkyTrade's marketing initiatives. This role requires a proactive, creative leader who can drive engagement and achieve company goals through innovative strategies.
Key Responsibilities
- Develop and execute creative marketing strategies to boost engagement and meet business objectives.
- Lead the creation and execution of high-impact marketing campaigns.
- Continuously improve key metrics and marketing strategies through data-driven experimentation.
- Amplify successful marketing channels by setting a strong example.
- Host and organize regular events, such as AMAs (Ask Me Anything).
- Propose and negotiate creative, win-win partnerships with other projects and exchanges.
- Scale and grow the community through strategic engagement.
- Engage effectively with a crypto-native audience.
- Craft high-quality, engaging content across various mediums, including community updates, social media posts, newsletters, press releases, educational content, marketing collateral, and long-form articles.
Job Requirements
- Highly proactive and self-driven with a strong sense of ownership.
- Exceptional creativity and ability to think outside the box.
- Strong leadership skills with the ability to inspire and guide a team.
- Ruthless attention to detail and high standards for quality.
- Open to feedback and committed to continuous improvement.
- Experience in data-driven marketing and experimentation.
- Proven track record in community building and engagement.
- Excellent copywriting and content creation skills across multiple formats.
- Deep understanding of the crypto and blockchain space.
