Marketing Lead at Crossmint

Full Time 1 year ago

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Employment Information

Industry Marketing

Job level Experienced Professional

Salary $1 - $20,000 /monthly

Experience 4 Year

Job type Full Time

Location New York City or Miami., Remote

Apply Before 23 Dec, 2025

Job Description:

Head of Marketing (NYC / MIA)
- Campaign management: Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. This person will be responsible for working closely with the team to develop the right messaging, tactics, and recurring campaigns.
- Social media & channel growth: Running experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more.
- Product marketing: partner closely with product, sales and other cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Products of focus will include wallets, stablecoin orchestration, and agentic finance.
- Brand marketing & content: create externally-facing branded collateral including case studies, sales collateral, editorial content, and more to spread Crossmint’s vision and offering. Work with cutting edge AI tools for image and video generation to drive affinity among target audiences.
- Developer marketing: this leader will oversee the devrel team to ensure we offer a winning experience for any non-crypto native developer who wishes to use our products
- Performance marketing: Develop an approach towards targeted experiments across social and/or search marketing and implement conversion attribution models to track campaign effectiveness.
- Events: Create opportunities for sales team to drive leads through carefully curated events at major fintech and crypto conferences with leading partners.

Job Requirements:

- 7+ years of total marketing experience across crypto and B2B SaaS.
- Track record of building and scaling marketing programs from zero to one.
- Deep understanding of stablecoins and major trends impacting crypto adoption.
- Excellent storytelling and communication skills with English fluency.
- A mindset for growth hacking and data-driven experiments.
- Comfortable rolling up your sleeves in a fast-paced startup environment.

Bonus points
We highly value candidates who have:
- Worked on technical products or developer infrastructure.
- 2+ years of experience with blockchain or crypto.
- Proven marketing track record.
- Experience in fintech start-ups or high-growth companies.

Benefits:

- We’re offering competitive and generous compensation, with meaningful equity and upside.
- Unlimited, flexible PTO.
- Flexible work schedule.
- Company laptop and allowance for any necessary home equipment.
- Daily stipend for commuting to the office and/or meals.
- Three company-paid off-sites per year.
- Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
- 401(k) Plan.

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

This Marketing Lead position at Crossmint requires a highly experienced professional skilled in driving marketing initiatives across multiple domains within the crypto and fintech landscape.

7+ years of marketing experience in crypto and B2B SaaS environments.
Proven ability to build and scale marketing programs from zero to one.
Deep understanding of stablecoins, blockchain technology, and crypto adoption trends.
Excellent storytelling, communication, and data-driven decision-making skills.
Comfort and expertise in growth hacking, AI tools, and fast-paced startup settings.

Understand Employer Recruitment Intent

Analysis: Crossmint, as a forward-thinking company in the agentic finance and crypto infrastructure space, is recruiting a Marketing Lead to accelerate its market growth and establish a strong brand identity. The job description highlights the need for someone who can manage end-to-end campaigns, leverage AI for content creation, and attract developers, indicating an intent to solidify its position in a competitive industry by emphasizing innovation, scalability, and cross-functional collaboration. This suggests Crossmint seeks not just a marketer, but a strategic partner who can navigate the complexities of crypto adoption and drive user engagement through data-driven, experimental approaches, likely to support the company's expansion in both fintech and broader tech markets.

MyJob Interviewer Says

Interviewers at Crossmint will prioritize candidates who demonstrate a comprehensive skill set in marketing, with a focus on execution, innovation, and adaptability. They will likely assess the candidate's ability to handle multiple marketing streams (e.g., campaigns, social media, and developer outreach), showcase a track record of scaling initiatives, and exhibit a growth hacking mindset. Emphasis will be placed on real-world experience with crypto trends, AI integration, and collaborative work in fast-paced environments, ensuring alignment with Crossmint's tech-forward culture and goals for market leadership.

AI Matching Suggestions

Guidance for job seekers: Tailor your application to highlight experiences that directly align with Crossmint's focus on crypto, AI, and developer marketing. Emphasize quantifiable achievements and prepare to discuss how your skills can drive growth in similar contexts.

Include specific examples of marketing campaigns that scaled from zero, particularly in crypto or fintech sectors, in your resume and interview responses.
Highlight any use of AI tools for content generation or data analysis, as this is a key aspect of Crossmint's marketing approach.
Emphasize experience with developer-oriented marketing or technical products to demonstrate relevance to Crossmint's product lines like wallets and stablecoin orchestration.
Prepare case studies or metrics showing successful growth hacking experiments and their impact on user acquisition or engagement.
Research Crossmint's mission and products, such as agentic finance, and be ready to articulate how your marketing expertise can enhance their brand and competitive edge in the crypto market.