1. Establish and obtain product liquidity on the CoinUp.io platform. 2. Invite retail/institutional trading clients/partners to join and collaborate with key account managers to establish successful long-term relationships. 3. Drive customer acquisition, new user growth, and business development activities. 4. Work closely with product and marketing departments to identify growth areas and execute growth plans. 5. Proactively monitor the competitive landscape and iterate overall strategies with product and marketing teams