- Develop and execute marketing campaigns focussing on target audience identification, creative direction, copywriting, and performance reporting.- Translate features and use cases into audience-specific benefits that clearly articulates the protocol's value proposition and differentiates it from competitors.- Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights.- Foster an engaged user community in collaboration with community managers.- Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives.- Analyze user behavior and feedback to continuously improve acquisition and retention efforts.- Track and report key growth metrics to measure success against goals.