Job Description
We are looking for a creative and detail-oriented Content Specialist to manage our brand's presence across various social media platforms. The ideal candidate will be responsible for producing engaging content, analyzing user feedback, and ensuring consistent brand messaging.
Key Responsibilities
- Responsible for content output on various social platforms, including but not limited to Weibo, WeChat, posters, H5, operations and community management
- Create high-quality content based on brand needs, such as press releases, third-party materials, research reports, and event copy
- Research and analyze user feedback based on published content to improve engagement and performance
- Develop video scripts and handle group Q&A sessions to enhance audience interaction
- Monitor social media trends and adapt content strategies accordingly
- Collaborate with marketing and design teams to ensure visual and textual consistency
Job Requirements
- Bachelor's degree in Marketing, Communications, Journalism or related field
- 2+ years of experience in social media content creation and management
- Excellent writing and editing skills in both Chinese and English
- Strong understanding of various social media platforms and their best practices
- Ability to analyze data and derive actionable insights
- Creative thinking and problem-solving skills
- Experience with video content creation is a plus
- Ability to work in a fast-paced environment and meet tight deadlines
Preferred Qualifications
- Experience with graphic design tools (e.g. Photoshop, Canva)
- Knowledge of SEO and content marketing strategies
- Familiarity with social media management tools
- Experience in community management and engagement
