Job Description
This role focuses on developing and executing comprehensive marketing strategies to enhance brand visibility and user acquisition. The ideal candidate will drive growth by aligning campaigns with the company's go-to-market goals and ensuring consistent brand messaging across all touchpoints. Responsibilities include managing marketing assets, collaborating with cross-functional teams, and maintaining brand integrity through creative direction and performance analysis.
Key Responsibilities
- Create and implement integrated marketing campaigns for brand and user acquisition, ensuring alignment with the company's go-to-market strategy and growth objectives.
- Produce engaging content for multiple channels including social media, email marketing, infographics, blog posts, and advertisements. Develop brand-aligned copy for campaigns, events, and activations.
- Own and manage the company website, product pages, and campaign landing pages from a marketing perspective, ensuring they reflect brand identity and campaign goals.
- Collaborate with the Design team to provide creative direction and ensure marketing materials are visually compelling and strategically effective.
- Ensure brand consistency across all marketing assets, including integrated campaigns, website landing pages, and paid advertising. Identify opportunities to elevate brand storytelling and quality.
- Manage the monthly email newsletter, defining target audiences, frequency, and content goals to maintain engagement and drive conversions.
- Monitor and analyze campaign performance across email, social media, and web platforms. Use insights to refine strategies and optimize results.
- Stay current with industry trends and best practices to ensure marketing efforts remain innovative and competitive.
Job Requirements
- Proven experience in brand marketing, user acquisition, or integrated campaigns with a track record of driving growth and brand awareness.
- Strong content creation skills across digital platforms, including copywriting, graphic design, and data-driven storytelling.
- Ability to collaborate effectively with design and cross-functional teams to deliver cohesive marketing solutions.
- Proficiency in analyzing campaign performance metrics and translating data into actionable strategies.
- Excellent understanding of email marketing best practices, including segmentation, automation, and conversion optimization.
- Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management systems) for campaign tracking and reporting.
- Ability to maintain brand consistency across all marketing channels while adapting to evolving market demands.
- Strong communication skills to articulate brand vision and campaign goals to stakeholders and team members.
- Experience with content calendar planning and project management to ensure timely delivery of marketing initiatives.
- Passion for storytelling and creativity to craft compelling narratives that resonate with target audiences.
