Content Marketer at Gauntlet

Full Time 4 months ago

Employment Information

Industry Marketing / Content Writer

Job levelIntern/Student

Salary $10,800 - $12,500 /hour

ExperienceFresh

Job type Full Time

LocationUS & CANADA -Remote, Remote

Job Description

This role is responsible for overseeing the entire content planning and production lifecycle. The incumbent will develop and execute editorial strategies that align with brand guidelines, product marketing documentation, and messaging frameworks. Key tasks include creating content calendars, coordinating with cross-functional teams, and ensuring content quality across multiple channels. The position requires managing content workflows to meet deadlines, while integrating content analytics to refine editorial decisions. Responsibilities also encompass launching new content marketing initiatives and optimizing existing channels for maximum impact.

Key Responsibilities

Lead content planning and production processes from concept to delivery, including editorial calendar development, briefing sessions, and content creation for both nontechnical and light-technical audiences
Coordinate with internal staff and external agencies to ensure timely completion of content deliverables across platforms such as social media, websites, and sales collateral materials
Conduct market research to identify content opportunities, create detailed briefs for writers and designers, and produce content that meets brand voice and product positioning requirements
Implement SEO best practices to enhance content discoverability and engagement, while maintaining alignment with overall marketing objectives
Develop and test content hypotheses through A/B testing and data analysis to improve effectiveness and ROI
Collaborate with stakeholders to align quarterly content goals with business objectives and revenue targets
Design and optimize content production workflows, including onboarding of writers and agencies, deliverable tracking systems, and quality assurance processes
Monitor content performance metrics and use insights to refine editorial strategies and improve content outcomes
Ensure consistency in content creation by adhering to brand guidelines and messaging frameworks across all materials
Collaborate with cross-functional teams to identify content gaps and opportunities for innovation

Job Requirements

Proven experience in content strategy development and execution, preferably in a marketing or communications role
Strong understanding of SEO principles and content optimization techniques
Excellent project management skills with ability to coordinate multiple stakeholders and deliverables
Proficiency in content creation tools and platforms, including CMS systems and design software
Ability to analyze content performance data and translate insights into actionable strategies
Experience with content analytics platforms and A/B testing methodologies
Strong communication skills with ability to create detailed briefs and collaborate with writers/designers
Knowledge of brand management principles and messaging strategy frameworks
Ability to develop and manage content production processes for different content types and channels
Experience with content marketing channel launches and integration strategies
Excellent organizational skills with ability to track deliverables and manage timelines
Proficiency in content creation for both nontechnical and light-technical audiences
Ability to work independently while maintaining collaboration with cross-functional teams
Strong analytical mindset with ability to measure content effectiveness through KPIs

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

This role requires a comprehensive blend of strategic planning, execution, and analytical skills to manage the content lifecycle effectively across multiple channels.

Developing and executing editorial strategies that align with brand guidelines and product marketing.
Coordinating cross-functional teams and managing content workflows to meet deadlines and ensure quality.
Applying SEO best practices and analyzing content performance to refine strategies and improve ROI.
Designing and optimizing content production processes, including onboarding and tracking deliverables.
Collaborating with stakeholders to align content goals with business objectives and revenue targets.

Understand Employer Recruitment Intent

The employer, Gauntlet, likely represents a tech-oriented company in a competitive industry such as gaming or software, where content marketing is essential for engaging users, promoting products, and maintaining a strong brand presence. Their recruitment intent is to find a Content Marketer who can drive innovative content initiatives, leverage data for optimization, and integrate content with broader marketing efforts to achieve measurable business outcomes. Given Gauntlet's potential focus on high-stakes environments, they may prioritize candidates with proven experience in handling both nontechnical and light-technical content, ensuring versatility and alignment with their brand's messaging framework to foster user engagement and support revenue growth.

MyJob Interviewer Says

Interviewers at Gauntlet will assess candidates for their ability to lead the entire content planning and production process, from strategy development to execution and optimization. They will look for evidence of strong project management skills, proficiency in SEO and analytics tools, and a collaborative mindset to work with cross-functional teams. Candidates should demonstrate a data-driven approach, showing how they've used A/B testing and metrics to improve content effectiveness, and provide examples of launching successful content initiatives that align with business goals. Emphasis will be on adaptability, attention to detail in adhering to brand guidelines, and the capacity to manage multiple stakeholders in a fast-paced environment.

AI Matching Suggestions

To optimize your application and interview preparation for the Content Marketer position at Gauntlet, focus on tailoring your resume and cover letter to highlight relevant skills, experiences, and achievements that align with the job requirements. Emphasize your expertise in content strategy, SEO, and analytics, and ensure your responses showcase measurable results. Additionally, research Gauntlet's brand and content to demonstrate your understanding and alignment with their specific needs.

Quantify your achievements in your resume by including metrics, such as 'increased website traffic by 20% through SEO optimization and content analytics,' to directly address the job's emphasis on measurable outcomes.
Tailor your cover letter to reference Gauntlet's likely industry (e.g., gaming or tech) by mentioning how your experience in handling nontechnical and light-technical content can enhance their user engagement strategies.
Prepare for interviews by discussing specific examples of A/B testing, content hypothesis testing, and analytics platform usage, such as Google Analytics or Adobe Campaign, to demonstrate your proficiency in refining content for maximum impact.
Highlight your project management skills by providing case studies of coordinating cross-functional teams and managing content workflows, showing how you've met deadlines while maintaining quality assurance.

Skills

Google AnalyticsSEOContent MarketingSocial Media Marketing

Content Marketer at Gauntlet

Employment Information

Job Description

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Job Requirements

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Product Manager

$13,000 - $14,000 /hour

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Content Marketer at Gauntlet

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$13,000 - $14,000 /hour

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