Product MarketerDevelop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage usersMonitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustmentsCollaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness