Key Responsibilities• Cultivate and Engage BTC Holders: Target institutional investors such as hedge funds, family offices, pensions, and sovereign wealth funds to commit Bitcoin assets to the Yala platform, leveraging deep industry connections• Build and Manage Strategic Partnerships: Engage with institutional clients, crypto- native funds, and financial institutions to establish long-term relationships, delivering tailored value propositions• Sales Leadership: Drive institutional asset inflows by managing the full sales lifecycle, from prospecting to contract closure, ensuring Yala’s product offerings meet the evolving needs of Bitcoin holders• Client Education & Onboarding: Develop and deliver compelling presentations to institutional clients, educating them on the benefits of YU and Bitcoin’s utility within DeFi environments• Institutional Market Analysis: Continuously monitor institutional trends in Bitcoin and digital asset investment to inform product development and refine go-to-market strategies• Collaborate with Product Teams: Work closely with Yala’s product and engineering teams to align product development with the needs of institutional investors, ensuring a seamless integration of BTC assets into the platform