Job Description:
CoinRoll is currently seeking a highly skilled Community Manager to optimize CX/acquisition and offline community partnerships, amplify brand influence and user growth, and establish a scalable community growth network. The role focuses on three core areas:
- Community Expansion & Deal Closure: Identify high-quality CX/acquisition communities and offline communities (including international), establish high-frequency private touchpoints (TG/Discord/WhatsApp/X DM). Directly engage community leaders/decision-makers to align on collaboration models (acquisition packages, referral tasks, co-branded campaigns, deep partnerships), ensuring weekly signings and execution. Maintain whitelist/blacklist and pricing benchmarks to ensure cost-effective acquisition while eliminating fake/inflated traffic.
- Collaboration Strategy & Execution: Design engagement mechanics (referral tasks, raffles, airdrops, task leaderboards) based on community profiles and cost models, defining settlement terms and anti-cheat rules. Deliver standardized onboarding kits (scripts, KV materials, FAQs, T&Cs) to streamline community leader sharing. Coordinate joint campaigns with Meme projects/KOLs/Alpha groups to enhance cross-community synergy.
- Data & Scalability: Build a community partnership ledger (contacts, pricing, campaign history, performance/retention) and post-campaign analysis templates. Conduct A/B testing using CAC, registration-activation-retention funnels, valid address rates, and Sybil detection metrics to refine replicable strategies.
Key Responsibilities:
- Drive community-led growth initiatives with measurable impact.
- Negotiate and onboard strategic community partnerships.
- Optimize acquisition funnels through data-driven experimentation.
- Develop scalable playbooks for cross-community collaborations.
Job Requirements:
- 3+ years in crypto community growth, with deep understanding of Meme/DeFi ecosystems and cultural nuances.
- Established network: Direct access to ≥50 Meme community leaders, ≥30 "degen" KOLs, and ≥10 Alpha groups.
- Proven deal-closing ability: End-to-end ownership from outreach → needs assessment → proposal → contract → execution scaling.
- Preferred Qualifications:
- Track record of successful offline/acquisition campaigns (with metrics).
- Web3 BD/ecosystem co-marketing experience.
- Familiarity with task platforms and community tool stacks.
Benefits:
- Competitive base salary + performance bonuses + phased token vesting.
- Remote-friendly flexibility with collaboration across top-tier Web3 teams.
- Opportunity to shape community growth frameworks in fast-evolving crypto markets.
