Job Description:
Sales Director (China BD Director)
1. Position Title: Sales Director
2. Position Overview: Responsible for project expansion and BD team building in the China/global market for the public blockchain. Core objectives include:
- Continuously acquiring high-quality Web3 projects
- Facilitating rapid project deployment on the blockchain
- Establishing a project tiering mechanism
- Identifying high-potential projects
- Collaborating with ecosystem, product, and operations teams for focused incubation
This role is not a traditional "sales management position" but rather a project growth leader for the China/global market. You will need to build a scalable project acquisition system that enables the sales team to consistently generate project leads, drive project deployment, and identify projects with genuine user engagement, transaction volume, and ecosystem potential.
Key Responsibilities:
- 1. Establish a project acquisition system for the China market:
- Develop BD strategies and set targets for the China region
- Build and expand the project pipeline: Project Library → Lead Pool → Opportunity Pool → Negotiation Pool → Deployment Pool → Key Project Pool
- Create a stable and sustainable project sourcing mechanism
- 2. Build and manage the China BD team:
- Team size: 20-30 members
- Responsibilities include recruitment, training, onboarding, KPI setting, weekly/monthly reviews, sales incentives, performance management, and sales methodology development
- Establish standardized BD SOPs to ensure scalability beyond individual capabilities
- 3. Develop a "project deployment mechanism":
- Shift focus from "finding clients" to "finding projects"
- Standardize processes for decision-maker identification, project valuation, commercial negotiations, technical integration, deployment coordination, marketing alignment, and post-deployment operations
- 4. Implement a project tiering system:
- Develop a scoring model to differentiate project value
- Establish a "mass acquisition + precision screening" mechanism
- 5. Create a key project incubation mechanism:
- For S/A-tier projects, coordinate across sales, ecosystem, operations, marketing, and technical teams
- Form a growth loop: Project acquisition → Deployment → Data validation → Potential identification → Resource allocation → Benchmark project creation
- 6. Directly handle strategic projects:
- Personally engage in founder communications, commercial negotiations, strategic partnerships, resource exchanges, ecosystem incentives, joint marketing, and project incubation
- Must be hands-on in securing projects, not just managing
Core KPIs:
- Project quantity
- Project quality
- Team efficiency metrics:
- Leads per person
- Pipeline per person
- Deployed projects per person
- Lead-to-deployment conversion rate
- Average project cycle time
- Ecosystem contribution
- Ultimate focus: Deployed projects × Project quality × Project activity × Ecosystem contribution (not just quantity of signed projects)
Job Requirements:
- Must-have qualifications:
- 5+ years in Web3/Crypto/blockchain BD, sales, or ecosystem expansion
- Established Web3 project resource network
- Deep knowledge in multiple sectors: public chains, L2, DeFi, DEX, wallets, GameFi, AI, RWA, etc.
- Proven track record of successfully developing and deploying Web3 projects
- Team management experience (20+ BD team preferred)
- Ability to build sales processes, training systems, and performance mechanisms
- Strong negotiation and project evaluation skills
- Direct access to project founders, core teams, and investment institutions
- Data-driven approach to sales
Special Competencies We Value:
- 1. "Resources" over "resume" - Can you bring projects to us?
- 2. Ability to "secure projects personally" - From development to negotiation to deployment
- 3. Skill to identify 5 high-potential projects from 100 - Critical for strategic project screening
- 4. Entrepreneurial mindset:
- Strong goal orientation
- Execution capability
- Proactive attitude
- Resourcefulness
- Problem-solving skills
- Hands-on approach
- Results accountability
Preferred Background:
- BD experience with leading public chains
- L1/L2 ecosystem BD
- Web3 project launchpad experience
- Web3 incubator background
- VC/investment firm ecosystem leadership
- Experience in large-scale ecosystem expansion
Compensation & Benefits:
Fixed salary + Team performance bonus + Management commission + Long-term incentives
