Job Description
The primary responsibility is to develop and execute online promotion strategies for the exchange to achieve business objectives, including but not limited to user acquisition, conversion, and retention improvements. The role involves leading data-driven research to identify opportunities for optimizing user channels, breaking down complex user growth challenges, and translating insights into actionable solutions to enhance campaign performance and incremental growth.
Key Responsibilities
- Advertising & Operations: Manage paid promotions on platforms such as Google Ads, Facebook/Instagram, Twitter (X), Telegram, Discord, and TikTok. Proficient in account setup, compliance, and risk mitigation strategies.
- Optimization & Data Analysis: Monitor daily campaign metrics, analyze CTR, CVR, and ROI, and refine ad strategies and creatives based on data insights.
- Creative Design: Develop high-converting ad creatives (images, videos, copy) tailored to exchange users, highlighting key selling points like low fees, high yields, or airdrops.
- Channel Expansion: Identify and collaborate with blockchain vertical media, KOLs, and communities for promotional partnerships.
- Compliance & Risk Control: Ensure adherence to cryptocurrency ad policies across platforms to minimize account suspension risks.
- Cross-Team Collaboration: Coordinate with product, operations, and design teams to align campaigns with project milestones.
Job Requirements
- 2+ years of experience in Web3, blockchain, or exchange-related roles.
- Passion for the industry with a keen sense of trends and ability to leverage media opportunities.
- Expertise in optimizing campaigns on platforms like Google Ads, Facebook Ads, and TikTok Ads.
- Strong analytical skills to derive optimization insights from complex data.
- Proficiency in English as a working language is preferred.
Benefits
Competitive compensation package, flexible work environment, and opportunities for professional growth in the fast-evolving blockchain sector.
