Leo Doe

About Me

资深用户增长运营专家，8年金融科技及互联网营销经验，擅长数据驱动的用户增长策略。曾任BNC海外银行、腾讯、乐信等企业高级营销经理，主导多款金融App用户增长及GMV提升项目，精通RMF分层营销、转化路径优化及全渠道Campaign管理，对区块链及Web3行业有浓厚兴趣。

Experience

Senior Marketing Manager

BNC Overseas Bank - 2022 - Now

职位: Senior Marketing Manager | 时间段: 2022.03-2023.09 | 工作内容: Accelerate the user growth and increase the number of payments for BNC mobile App. Responsibilities included developing effective marketing strategies to drive traffic and boost sales, cooperating with internal departments to implement marketing campaigns, managing local direct communications via content management system (i.e. banners, eDM, App push), and analyzing data periodically to evaluate the achievement of the KPI and create data reports.

Senior Marketing Manager

Tencent - 2022 - Now

职位: Senior Marketing Manager | 时间段: 2020.05-2022.03 | 工作内容: Increase active users and improve the retention rate for WeChat share trading platform. Responsibilities included developing marketing strategies targeted for various types of users, structuring effective campaign plans to improve user activation, and analyzing data to evaluate overall performance of campaigns.

Senior Marketing Manager

Lexin Fintech - 2022 - Now

职位: Senior Marketing Manager | 时间段: 2017.06-2020.05 | 工作内容: Increase conversion rate and improve GMV for Lexin mobile App. Responsibilities included creating user layers based on the RMF model and formulating overall marketing strategies, developing user acquisition strategies and optimizing user conversion paths, and launching comprehensive campaigns to increase user activation and boost sales.

Marketing Manager

Sina - 2022 - Now

职位: Marketing Manager | 时间段: 2013.06-2017.06 | 工作内容: Accelerate the user growth and improve ARPU value for Sina lottery mobile App.

Leo Doe

About Me

Experience

Senior Marketing Manager

Senior Marketing Manager

Senior Marketing Manager

Marketing Manager

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