Job Description:
As an APP User Growth Operations Specialist, you will be responsible for driving user acquisition and engagement through strategic optimization and marketing initiatives. Your primary focus will be on enhancing app visibility, conversion rates, and overall growth metrics.
- ASO (App Store Optimization): Increase app downloads and channel user conversion by improving keyword coverage, app ratings, and understanding ranking algorithms of app stores like Apple App Store and Google Play.
- Paid App Marketing: Utilize in-app advertising to boost user downloads through targeted campaigns.
- Precision User Operations: Implement channel-specific activities and user recall campaigns to enhance engagement and retention.
- Growth Metrics: Take ownership of key performance indicators (KPIs) such as new sign-ups and deposit users for app channels.
- Competitive Analysis: Monitor competitor activities and industry trends, producing regular reports to refine and optimize operational strategies.
Job Requirements:
To excel in this role, candidates must meet the following qualifications and demonstrate relevant expertise:
- 1–3 years of experience in APP operations, with a deep understanding of ranking algorithms and ASO strategies across major app stores. Proven track record in driving user growth through paid campaigns.
- Familiarity with the fintech or blockchain industry is highly preferred.
- Fluency in at least two of the following languages: English, Chinese, or Korean.
- Strong analytical skills and the ability to translate data into actionable insights.
- Creative problem-solving abilities and a proactive approach to optimizing user acquisition strategies.
Benefits:
We offer a comprehensive benefits package designed to support your professional growth and well-being:
- Competitive global compensation and performance-based incentives.
- A dynamic and fast-paced work environment, collaborating with top-tier industry professionals.
- Flexible work arrangements and the autonomy to innovate and execute ideas.
- Opportunities to contribute to the development of a globally recognized brand.
- Continuous learning and career advancement programs tailored to your aspirations.
