Job Description:
The Event Operations Specialist (fluent Korean required for the Korean market) will be responsible for the end-to-end execution of user growth campaigns, focusing on core objectives such as user acquisition, registration conversion, transaction incentives, retention, and reactivation. This role involves designing and implementing high-efficiency campaign solutions to drive measurable results.
Key Responsibilities:
- Drive user growth through data analysis: Analyze user journeys and transaction behaviors to develop tiered incentive programs and optimize conversion funnels for maximum marketing ROI.
- Cross-functional collaboration: Coordinate resources across product, design, development, and other departments to ensure timely campaign launches and goal achievement.
- Innovation and competitive analysis: Monitor market trends and competitor activities to continuously innovate campaign formats, improving platform growth efficiency and user engagement.
- Performance tracking: Establish KPIs and regularly evaluate campaign effectiveness, making data-driven adjustments to improve outcomes.
- Localization strategy: Adapt global campaigns to the Korean market, ensuring cultural relevance and compliance with local regulations.
Job Requirements:
- Bachelor's degree or higher with 3+ years of growth/marketing campaign experience in internet companies (e-commerce, fintech) or exchanges.
- Deep understanding of exchange user lifecycles with hands-on experience in registration, trading, referrals, rebates, and retention strategies.
- Strong analytical skills to independently evaluate campaign performance and make data-driven decisions.
- Excellent execution capabilities with proven ability to drive cross-functional communication and resource coordination.
- Results-oriented with high self-motivation and accountability for achieving growth targets and KPIs.
- Fluency in Korean (business proficiency required); overseas project experience is preferred.
- Familiarity with Korean digital marketing platforms and user behavior patterns.
- Experience with A/B testing methodologies and conversion rate optimization techniques.
Benefits:
We offer an attractive compensation package, a collaborative team environment, and full remote work flexibility. Additional benefits include professional development opportunities, performance bonuses, and access to cutting-edge marketing tools and technologies.
