1. Participate in product planning, ideation, and creative processes, lead user research on interface visual design in the early stages of the product, analyze design trends, and set the overall visual style and UI design; 2. Responsible for providing conceptual design solutions for the project, collaborating with the team to efficiently complete systematic design solutions, and promoting the implementation of the solutions; 3. Follow up on the design effect and ultimately implement it in the product, providing different UI design interfaces based on different needs and information, while ensuring that the design quality is consistent with the implementation quality; 4. Participate in user research and interactive solution discussions, lead the visual design work of the project, and continuously optimize the details of the design; 5. Responsible for providing design support for daily operational activities and functional maintenance.