Job Description
Social Media Operations: Responsible for the daily operation and fan growth of BIT's U.S. stock business and Crypto cross-business official accounts on mainstream social media platforms such as X (Twitter) and YouTube, both domestically and internationally.
Precision Traffic Acquisition: Develop and execute effective customer acquisition strategies to continuously attract high-intent investment users to the U.S. stock business line through content, community interaction, and promotional activities.
Innovative Strategies: Leverage AI tools, stay updated on global financial and Web3 trends, and be familiar with the U.S. stock/Crypto community ecosystem, recommendation algorithms, and traffic triggers on X and YouTube. Ability to quickly identify trending topics and create viral content.
Data Analysis: Regularly track performance metrics across channels (click-through rates, account opening/deposit conversion rates, etc.) and continuously optimize traffic acquisition paths and content strategies.
Key Responsibilities
- Manage and grow BIT's official social media accounts on platforms like X (Twitter) and YouTube.
- Develop and implement customer acquisition strategies to drive high-intent investment users.
- Utilize AI tools and stay ahead of financial and Web3 trends to create engaging content.
- Monitor and analyze performance data to refine strategies and improve results.
Job Requirements
Experience: Minimum of 2 years of self-media operation experience in the traditional financial sector. Candidates with a brokerage background and familiarity with the Crypto ecosystem are preferred, along with verifiable success in traffic acquisition/customer conversion cases.
Platform Expertise: Deep understanding of algorithm logic on social media platforms like X and YouTube. Preference given to candidates who are KOLs or influential figures in the U.S. stock/Crypto space, or those with extensive resources in financial bloggers/community collaborations.
Basic Skills: Strong visual design aesthetic. Basic proficiency in graphic design tools (Canva, Photoshop) or video editing software (CapCut, Premiere, etc.) is a plus.
Resilience: High sensitivity to investment and macroeconomic trends, strong stress tolerance, and goal-oriented mindset.
Preferred Qualifications
- Proven track record in social media growth and engagement within the financial sector.
- Active presence or influence in U.S. stock/Crypto communities.
- Ability to create visually appealing and engaging content.
- Strong analytical skills to interpret data and adjust strategies accordingly.
Benefits
Flat management structure and competitive compensation package.


