Job Description:
Social Media Marketing Specialist
Content Creation & Strategy
Technical Translation: Design and create daily content (tweets, threads, short videos, visuals) that simplifies technical product updates, bug fixes, and data insights into clear, engaging value propositions.
Platform Management: Own the content calendars and daily posting across key channels, including X (Twitter), Discord, Telegram, and LinkedIn.
Community Building: Actively engage with the developer community, responding to comments, answering FAQs, and participating in relevant conversations to build brand trust and visibility.
Campaign Support: Work closely with the Growth Lead to execute campaigns related to product launches (e.g., Snipe App, DeFi Terminal) and major events (e.g., Breakpoint).
Analytics & Reporting
Performance Tracking: Monitor, analyze, and report on social media metrics (engagement rates, follower growth, reach, sentiment) to measure campaign effectiveness and optimize future content.
Listen & Report: Track market sentiment, competitor activity, and trending topics across the Solana ecosystem and relay actionable insights back to the Product and Engineering teams.
Job Requirements:
Crypto Native: Deep understanding of the cryptocurrency landscape, and the crypto community's culture. Deep understanding of the Solana ecosystem is a huge plus.
Experience: Minimum of 2+ years of professional experience managing social media and community engagement, preferably for a technology, fintech, or Web3/crypto brand.
Technical Literacy: Strong fundamental understanding of blockchain concepts, DeFi, and trading/data terminology. Must be able to comprehend an API update and explain its user benefit.
Content Skills: Proficiency in content creation tools (Canva, video editing apps) necessary to quickly produce compelling visual assets for social platforms.
Community Management Skills: Experience managing and growing online communities, particularly on platforms like Discord and Telegram.
Strategic Thinker: Ability to develop and execute growth strategies that align with company goals.
Technical Proficiency: Comfortable with technical knowledge to understand and effectively position our API solutions to developers and technical users.
Independent Worker: Ability to work independently and take initiative in identifying opportunities and driving projects forward.
Excellent Communicator: Strong verbal and written communication skills, capable of engaging diverse audiences.
Collaborative Mindset: Comfortable working closely with remote teams and cross-functional departments.
Entrepreneurial Spirit: Self-motivated with a proactive approach to identifying opportunities and solving problems.
Benefits:
Innovative Environment: Be part of a forward-thinking company at the forefront of the crypto revolution on Solana.
Growth Opportunities: Opportunities for professional development and career advancement.
Collaborative Culture: Join a passionate team dedicated to innovation and excellence.
Flexible Work Arrangements: Remote work with flexible hours.
Compensation: $60,000 CAD - $100,000 CAD
Extended benefits: Health and Dental care.
