Job Description:
Twitter Operations + KOL Collaboration + Event Planning
- Fully responsible for content and growth on X (Twitter), creating a brand voice with "attention-grabbing" appeal and a relatable persona.
- Build and manage a network of trading-oriented KOL collaborations, plan and execute activities such as launch events, trading competitions, and AMAs to drive registrations, deposits, and trading conversions.
- Requires excellent English proficiency, an understanding of trading, and the ability to create engaging topics and interactions around market trends and hot topics.
Key Responsibilities:
- Content Strategy: Create content from a trader's perspective.
- Market-driven content: No more posting for the sake of posting. You'll develop a content calendar based on insights into market trends, funding rates, long-short ratios, and hot narratives. Know when to post technical analysis, memes, or risk alerts.
- Produce trader-friendly content: Craft or guide the creation of tweets with "strong hooks"—whether it's an instant analysis of a market crash, an alert on arbitrage opportunities, or an in-depth order book analysis of a new contract.
- Build a "knowledgeable" persona: In comments, DMs, and Spaces, you're not just an editor but a trading professional with insights. Engage users with trading expertise, using industry jargon to foster a professional, sharp, and down-to-earth brand personality.
- KOL Collaboration: Network as a trader.
- Establish a "trading circle" network: You're already embedded in trading communities, with contacts like top traders, signal providers, quant experts, and community leaders. Convert these connections into ecosystem partners.
- Co-create professional content: Move beyond simple ads. Collaborate with KOLs on market analysis, post-mortems of liquidation events, trading strategies, or even bull-bear debates. Ensure content delivers trading value, not just marketing fluff.
- KOL incubation and retention: Identify promising but under-the-radar traders. Use platform resources (traffic, copy-trading features, rebate policies) to help them build personal IPs and form deep partnerships.
- Event Planning & Execution:
- Product launches and promotions: Plan rollout timelines, pre-launch buzz, distribution matrices, and cross-platform coordination with media and KOLs.
- Trading-driven campaigns: Competitions, check-in tasks, leaderboards, and reward mechanisms; integrate with platforms like Galxe/Zealy/Layer3.
- Offline/conference tie-ins: Joint events, side events, or Spaces during TOKEN2049, KBW, etc., to boost brand visibility and leads.
- Data, Compliance & Collaboration:
- Performance dashboards: Track impressions/engagement/net follower growth, clicks/registrations/deposits/trading conversions; A/B test content and partnerships.
- Risk and compliance: Navigate promotional restrictions across jurisdictions, ensure proper disclosures/disclaimers, and swiftly address scams/phishing.
- Cross-team alignment: Sync with product, trading, ops, marketing, PR, and legal teams to maintain consistent messaging and close loops.
Job Requirements:
- Fluent in English and Chinese, capable of high-quality bilingual output (copywriting/hosting) and business communication.
- Trader mindset: Hands-on trading experience (spot or derivatives) with deep empathy for trader psychology—greed, fear, FOMO, FUD. Understand slippage, liquidity, liquidations, and can engage KOLs meaningfully.
- Attention-grabbing skills: Excel at crafting high-engagement hooks, topic-setting, trend-jacking, and viral social tactics.
- 1+ years in social media/content/community ops (crypto/fintech preferred); proven success on X (Twitter) with quantifiable results.
- Existing or rapidly expandable network of trading KOLs; skilled in negotiations, contract execution, and project delivery.
- Data-driven: Proficient with UTM/short links, attribution, dashboards; optimize content/collabs using data. Can interpret both trading and operational metrics to distinguish real contributors from airdrop hunters.
- Tools & execution: Familiar with X Pro/TweetDeck, scheduling/listening tools; Galxe/Zealy/Layer3 task platforms and Spaces management.
- Adaptable to fast-paced, cross-time-zone environments; responsive during critical market hours.
Preferred Qualifications:
- You're a recognized trader/signal provider with your own follower base or paid community.
- Prior experience recruiting/managing trading KOLs at a top-tier exchange.
- Basic design/video editing skills to create trader-centric clips or meme-worthy visuals.
- Knowledge of CEX/DEX ecosystems, AMMs, aggregators, and on-chain analytics tools.
Benefits:
Top-tier brand affiliation, remote work options, priority access to resources, year-end bonuses, and promotion opportunities.
