Job Description
As an SEO Specialist, you will be responsible for managing and optimizing our company's website to enhance its visibility and traffic on search engines, particularly Google. Your role will involve a combination of technical and strategic tasks to improve organic search performance.
Key Responsibilities
- SEO Infrastructure: Oversee website management and maintenance, optimize site architecture and code to improve domain authority and search engine exposure.
- Keyword Ranking Optimization: Monitor, analyze, and evaluate website keywords. Identify and track valuable long-tail keywords, develop keyword strategies, and implement optimization techniques.
- Link Optimization: Manage internal/external linking strategies, collaborate on backlink partnerships, and implement on-site optimizations.
- Performance Reporting: Generate periodic reports on optimization progress and research findings, providing actionable insights for continuous improvement.
- Competitor Analysis: Regularly track competitor website traffic, analyze their SEO methodologies, and develop effective counter-strategies.
Job Requirements
- Minimum 3 years of SEO/SEM experience, with preference given to candidates experienced with international search engines.
- Expert knowledge of Google's ranking algorithms and familiarity with common SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Proven track record in SEO implementation and content strategy development.
- Experience in blockchain/crypto platforms is highly desirable.
- Strong analytical skills, logical thinking, and excellent communication abilities.
Benefits
- Competitive base salary
- Monthly allowances
- Comprehensive benefits package
- Annual performance bonuses
