Job Description
Who We Are? MPChat is a Fintech company dedicated to accelerating the global transformation towards "Live with Crypto." We integrate end-to-end encrypted communication, stablecoin wallets, and global payment cards. Our mission is to address the pain points of cross-border payments and private communication for users worldwide through high-quality content and product experiences. We have established strategic partnerships with industry leaders such as Binance Pay, Cobo, and Sumsub.
The Challenge You Will Face: You will leverage our existing high-quality content (Medium/Blog) to build our domain authority (DA) from scratch using precise keyword strategies and white-hat techniques. Additionally, you will enhance the visibility of our App in global app stores.
Key Responsibilities
- Google SEO Ownership: Develop and execute global SEO strategies for our official website.
- Keyword Research: Identify "high-intent, low-competition" long-tail keywords and guide the content team in their implementation.
- ASO (App Store Optimization): Optimize our product's presence in the App Store and Google Play, including writing and iterating metadata (Title, Subtitle, Keywords) to improve keyword coverage and rankings in the US, Europe, and Asia-Pacific regions.
- Technical SEO: Conduct regular website audits to optimize Core Web Vitals, site architecture, mobile responsiveness, and structured data (Schema Markup), ensuring efficient crawling by Google bots.
- Link Building: Establish relationships with niche blogs, media outlets, and directory sites to acquire high-authority backlinks through quality content distribution.
- Data Analysis & Growth: Master tools like GSC (Google Search Console), GA4, Semrush/Ahrefs to monitor core keyword rankings and organic traffic conversions. Produce regular analytical reports to drive content strategy adjustments.
Job Requirements
- Proven Google SEO Experience: Minimum 3 years of hands-on overseas SEO experience with successful case studies demonstrating website traffic growth (data proof required).
- ASO Practical Experience: Familiarity with App Store Connect and Google Play Console, including multilingual keyword localization strategies.
- SEO Tool Proficiency: Skilled in using Ahrefs, Semrush, Moz, Screaming Frog, etc., for keyword analysis and competitor research.
- Strong English Proficiency: Ability to discern search intent (Search Intent) and evaluate content alignment with Google E-E-A-T standards.
Benefits
- Weekends Off
- Flexible Hours: 10:00 AM - 6:30 PM (No Clock-In)
- Extended Lunch Break: 12:00 PM - 2:00 PM
