1. Responsible for the SEO work of the company's official website, developing comprehensive Google search engine optimization strategies, and taking responsibility for the SEO effectiveness; 2. Effectively mine and organize website keywords, establish a vocabulary list, and develop phased and executable SEO improvement plans; 3. Responsible for optimizing the company's website both internally and externally, optimizing keyword layout, website architecture, code standards, etc; 4. Utilize various forms to carry out internal and external link construction, engage in high-quality internal and external link cooperation, and enhance website authority; 5. Regularly track the effectiveness of website SEO, analyze competitive website SEO strategies, continuously adjust one's own optimization strategies, and improve traffic flow and natural website traffic;