Job Description:
As a Marketing Specialist, you will be responsible for developing and executing comprehensive marketing strategies to drive product awareness, user engagement, and ecosystem growth. Your role will encompass multiple facets of marketing including brand positioning, content creation, and community building.
Key Responsibilities:
- Market Strategy Development & Execution: Formulate and implement holistic marketing strategies covering product launches, feature updates, campaign promotions, ecosystem partnerships, and competitive differentiation. Oversee the entire process from planning to execution to ensure alignment with business objectives.
- Brand Building & Narrative: Establish a clear and distinctive brand positioning. Develop unified product narratives and value propositions for websites, social media, events, and partnership communications.
- Content Creation: Produce insightful content and perspectives based on industry trends and user needs. Serve as an "ecosystem spokesperson" by incorporating community feedback during product design and feature releases.
- Cross-functional Collaboration: Work closely with strategy, product, and operations teams to ensure marketing initiatives align with product roadmaps and business goals.
- Performance Analysis: Track core marketing metrics and OKRs. Continuously optimize strategies based on data-driven insights.
- Community Engagement: Maintain and expand community activity through online platforms, AMAs, and offline events. Foster long-term relationships with users, partners, and developers.
Job Requirements:
- 3+ years of Web3 marketing/community-related work experience
- Strong familiarity with Crypto/Web3/DeFi sectors; liquid staking knowledge/experience preferred
- Active participant in crypto communities with understanding of community culture and communication methods
- Proven experience in community management and growth, including full-cycle planning and execution of marketing campaigns
- Excellent project and time management skills with ability to handle multiple concurrent initiatives
- Strong communication and presentation skills for both internal and external stakeholders
- Exceptional copywriting ability, basic design sensibility, and product comprehension to effectively communicate complex concepts
Preferred Qualifications:
- Submit resume via Google Docs
- Fluent English for international communication and content creation
- Basic Chinese communication skills
- Experience working with advertising agencies, marketing firms, event organizers, or Web3 media
- Experience collaborating with KOLs, media outlets, and ecosystem partners
Benefits:
- Quarterly Token incentives
- Regular team-building activities
- Flat organizational structure
