Marketing Lead

Full Time2 days ago
Employment Information
Head of Content MarketingLead and execute a content strategy across blogs, social media, podcasts, videos, and other marketing materials.Build the strategy for Content, content calendar, compelling, clear, and engaging technical/non-technical content, including blog posts, social media updates, and thought leadership pieces.Collaborate with partner networks and customers to build thought leadership within relevant communities.Partner with Product/Networks teams to understand new features and updates, translating technical details into clear marketing messages.Develop and maintain a comprehensive library of customer-facing content, such as user guides, case studies, and sales collateral.Analyze content performance and use data-driven insights to continuously refine and improve content strategies.Work cross-functionally to align product and network launches with content initiatives for seamless execution.Ensure messaging consistency across all marketing channels while tailoring content for different target audiences.Drive go-to-market (GTM) execution, ensuring content strategies align with broader business goals.Enhance content distribution strategies to increase visibility, shareability, and engagement across platforms.
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