Job Description
We are seeking a highly motivated and strategic individual to join our team as a Platform Operations and Brand Management Specialist. This role will be responsible for developing and executing platform strategic operations and brand management strategies to drive global market growth and enhance user experience.
Key Responsibilities
- Develop and execute platform strategic operations and brand management strategies
- Design global multi-regional market operation plans (North America, Asia, Europe, etc.)
- Lead the planning and execution of major platform events (such as token launch events, trading competitions, etc.)
- Monitor and analyze the operational effects of each regional market, continuously optimize operational strategies to promote the launch of popular assets
- Optimize the entire token launch process experience
- Establish and improve a data monitoring system for data-driven refined operations, including: user growth funnel analysis, transaction behavior path tracking, activity ROI evaluation model
- Optimize user acquisition cost retention rate and activity transaction conversion rate
- Design and iterate transaction incentive model
- Content operation and community building planning, execution of online activities such as AMA and Twitter Space
- Production of in-depth market analysis articles and industry research reports
- Management of official social media content matrix
- Establishment of KOL cooperation network, and expansion of brand influence
- Cross-team collaboration and coordination of product, technology, and marketing teams to promote the implementation of operational solutions
- Connect with project parties and partners, facilitate ecological cooperation
- Collect and provide feedback on user needs, and promote product optimization
Job Requirements
- Bachelor's degree or above in Business, Marketing, or related field
- 3+ years of experience in platform operations, brand management, or related roles
- Strong understanding of global markets and regional operational strategies
- Experience in planning and executing large-scale platform events
- Proficient in data analysis and data-driven decision making
- Excellent content creation and community management skills
- Strong project management and cross-functional collaboration abilities
- Familiarity with blockchain and cryptocurrency industry is a plus
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, dynamic environment
Why Join Us
This is an exciting opportunity to be part of a growing team in the blockchain and cryptocurrency space. You will have the chance to work on global projects, collaborate with talented professionals, and make a significant impact on our platform's growth and success. We offer competitive compensation, professional development opportunities, and a dynamic work environment.
