Job Description
This position is responsible for creating and managing visual content across multiple platforms to support brand identity and communication strategies. The ideal candidate will develop and maintain brand guidelines, ensuring consistency in visual assets and storytelling across all touchpoints. They will also design and implement interactive elements such as animations, illustrations, and data visualizations to enhance user engagement and convey complex information effectively. The role requires collaboration with cross-functional teams including marketing, product development, and customer service to align creative outputs with business objectives.
Key responsibilities include conceptualizing and executing content solutions for websites, mobile applications, presentation decks, and branded merchandise. The candidate will conduct research to understand audience preferences and market trends, translating insights into compelling visual narratives. They will also oversee the creation of cohesive brand experiences through consistent design language and storytelling frameworks, while ensuring all deliverables meet quality standards and brand guidelines.
Job Requirements
- Proficient in creating digital content for websites, applications, presentation decks, and merchandise using tools like Adobe Creative Suite, Figma, or Canva
- Expertise in developing brand identity systems including visual guidelines, logo applications, and storytelling frameworks
- Strong ability to design and implement animations, illustrations, and data visualizations that align with brand messaging
- Excellent understanding of user experience principles and how visual elements impact engagement metrics
- Ability to collaborate with designers, developers, and stakeholders to ensure content solutions meet business needs
- Strong attention to detail and ability to maintain brand consistency across all deliverables
- Proficiency in creating wireframes, mockups, and interactive prototypes for digital content
- Experience with content management systems (CMS) and design software for web and application development
- Ability to conduct competitive analysis and benchmark visual content strategies against industry standards
- Strong communication skills to present design concepts to cross-functional teams and stakeholders
- Ability to manage multiple projects simultaneously while maintaining high-quality output standards
- Knowledge of SEO best practices for content creation and optimization
- Experience with creating branded merchandise designs that align with overall brand strategy
- Ability to develop and maintain a cohesive visual style guide for all brand assets
- Strong understanding of data visualization techniques to present complex information clearly
- Experience with creating interactive elements that enhance user engagement on digital platforms
- Ability to work independently while maintaining collaboration with team members on content projects
- Proficiency in creating and managing content calendars for consistent brand messaging
- Experience with creating content for different platforms including social media, email marketing, and web applications
Key Responsibilities
- Develop and maintain brand guidelines that define visual identity, tone of voice, and content standards
- Create engaging content for websites, applications, presentation decks, and branded merchandise
- Design and implement animations, illustrations, and data visualizations that enhance user experience
- Collaborate with cross-functional teams to align content strategies with business goals
- Conduct research to identify audience preferences and market trends for content creation
- Ensure all brand assets maintain visual consistency across different platforms and mediums
- Develop interactive elements that improve user engagement and information retention
- Optimize content for different platforms while maintaining brand messaging integrity
- Manage content creation timelines and ensure deliverables meet project deadlines
- Provide feedback on design concepts to improve brand communication effectiveness
- Develop and maintain a cohesive visual style guide for all brand materials
- Create content that supports brand storytelling across various touchpoints
- Design data visualizations that present complex information in an accessible format
- Collaborate with stakeholders to ensure content solutions meet business requirements
- Develop and implement content strategies that align with brand positioning
- Ensure all digital content is optimized for accessibility and usability standards
- Provide creative direction for content creation across different platforms
- Develop and maintain a consistent brand experience through visual storytelling
- Collaborate with marketing teams to create content that supports brand campaigns
- Ensure all brand assets are up-to-date and reflect current brand strategy
Qualifications
- Minimum of 3 years of experience in graphic design, branding, or related fields
- Proven track record of creating and managing visual content for digital platforms
- Strong understanding of brand identity principles and visual storytelling techniques
- Proficiency in design software including Adobe Photoshop, Illustrator, and InDesign
- Experience with Figma or other collaborative design tools for team projects
- Excellent communication skills to collaborate with cross-functional teams
- Ability to work independently while maintaining high-quality output standards
- Strong time management skills to meet project deadlines
- Knowledge of SEO best practices for content creation and optimization
- Experience with creating content for different platforms including social media and email marketing
- Ability to conduct competitive analysis and benchmark visual content strategies
- Proficiency in creating wireframes and interactive prototypes for digital content
- Strong understanding of user experience principles and how visual elements impact engagement
- Experience with creating branded merchandise designs that align with overall brand strategy
- Ability to develop and maintain a cohesive visual style guide for all brand assets
- Knowledge of data visualization techniques to present complex information clearly
- Experience with creating content that supports brand storytelling across various touchpoints
- Ability to work with stakeholders to ensure content solutions meet business requirements
- Proficiency in creating and managing content calendars for consistent brand messaging
- Excellent attention to detail and ability to maintain brand consistency across all deliverables
