1. Sort out and continuously optimize the activity SOP process, activity execution/recording standards, and activity templates; 2. Responsible for planning and operating online trading activities, holiday themed events, etc., attracting new customers and improving user conversion, achieving phased and long-term goals of event operation; 3. Responsible for the continuous innovation and iteration of activity forms, including but not limited to competitor activity research, user questionnaire research, etc., exploring more activity gameplay and forms, enhancing the diversity and effectiveness of online activities, and taking responsibility for the effectiveness of activities; 4. Pay attention to industry user trends, proactively identify hot topics, plan activities based on product features, and develop promotional plans; 5. Responsible for collecting, monitoring, and analyzing activity data, conducting activity reviews, reflecting on and optimizing problems encountered during the activity process, and proposing solutions to achieve activity goals according to time constraints and quality requirements.