Job Description
The Growth Campaign Operations role is responsible for designing and executing growth-focused campaigns for centralized exchanges. This position plays a crucial role in driving user acquisition, activation, and retention through innovative marketing strategies and operational excellence.
Key Responsibilities
- Plan and implement growth campaigns for centralized exchanges, focusing on key metrics including registration, KYC completion, first deposit, trading conversion, repurchase, retention, and user recall.
- Develop segmented user operation strategies for different user groups (new users, inactive users, trading users, high-frequency users) to enhance activity levels, trading frequency, and asset retention.
- Design executable campaign mechanisms aligned with business objectives, such as deposit rebates, trading competitions, referral rewards, airdrops, task centers, benefit hubs, lucky draws, leaderboards, and limited-time subsidies.
- Monitor competitor activities and market trends to develop effective growth strategies tailored to retail users.
- Collaborate cross-functionally with product, design, technology, branding, marketing, channels, customer service, and risk control teams to ensure successful campaign execution.
- Produce regular campaign analysis reports evaluating ROI, user quality, conversion funnels, reward costs, and user behavior, providing optimization recommendations.
Job Requirements
- Bachelor's degree or above with 2+ years of growth/event operations experience in centralized exchanges.
- Strong understanding of exchange business logic; familiarity with spot/contract trading, platform activities, benefit centers, and referral systems preferred.
- Excellent campaign planning and data analysis skills with ability to design growth solutions around key metrics.
- Deep knowledge of growth metrics including conversion funnels, ROI, CPA, LTV, and retention rates.
- Strong project management and cross-departmental coordination capabilities.
- English proficiency preferred; international market experience (SEA, Middle East, India, LATAM, Europe) a plus.
Preferred Qualifications
- Prior experience with major exchanges (Binance, OKX, Bybit, Bitget, Gate, MEXC).
- Experience in contract trading, copy trading, rebate programs, KOL channels, or agent systems.
- Experience building campaign systems, user segmentation models, or growth frameworks from scratch.
- Familiarity with on-chain data, Web3 communities, KOL marketing, airdrops, or trading competitions.
Position Highlights
- Direct impact on core exchange growth metrics including user acquisition, trading volume, and platform revenue.
- Opportunity to manage global campaigns across diverse markets.
- Fast-paced environment with significant growth potential for Web3 professionals.
Benefits
Competitive compensation package including performance bonuses and comprehensive benefits. Specific benefits will be discussed during the interview process.
