Job Description:
Web3 Creator Ecosystem Expansion (Partnership) About this role: This position is primarily responsible for the end-to-end recruitment, operational retention, ecosystem collaboration, and strategy optimization of Web3 and cross-industry KOLs (Key Opinion Leaders) and live streamers for Gate Square. The goal is to build a highly active platform creator ecosystem and enhance the brand's industry influence. What you will do: 1. KOL & Streamer Expansion - Lead the recruitment and onboarding of KOLs and live streamers for Gate Square, focusing on verticals such as Web3, crypto trading, finance, stocks, and gaming. - Proactively identify high-quality creators through platforms like X (Twitter), YouTube, TikTok, Telegram, and Discord, and manage the entire process from initial contact to conversion. - Develop tailored collaboration and incentive strategies based on the unique characteristics of different KOLs/streamers to improve recruitment conversion rates. - Continuously expand industry resources and maintain a pool of high-quality KOLs, streamers, and industry partners. 2. KOL & Streamer Operations and Retention - Oversee the onboarding process for new KOLs/streamers, including rule training and daily communication, to encourage consistent posting and streaming. - Provide content direction, activity participation, and traffic support recommendations based on performance data and content characteristics. - Maintain relationships with key KOLs/streamers, promptly address their needs, and enhance their engagement, retention, and collaboration depth. - Coordinate internal platform resources to match high-quality creators with traffic, activities, exposure, and collaboration opportunities. 3. Industry Collaboration and Resource Expansion - Stay updated on Web3 industry trends, project teams, and community ecosystems to expand collaboration resources with project teams, institutions, KOLs, and traders. - Participate in planning and executing AMAs, roundtables, themed live streams, and joint activities, inviting industry guests to enhance platform influence. - Collaborate with marketing, content, product, and community teams to drive key projects and resource partnerships. 4. Strategic Analysis and Feedback - Track core metrics such as KOL/streamer recruitment, onboarding, posting, streaming, and engagement to continuously optimize BD strategies. - Monitor competitor platforms' KOL/streamer ecosystems, recruitment methods, and incentive policies, and regularly provide industry and competitor insights. - Collect creator feedback to drive continuous improvements in products, operations, and incentive mechanisms.
Job Requirements:
- Industry and BD Experience - 1-3 years of BD or KOL expansion experience in Web3, exchanges, content platforms, communities, or related industries. - Priority given to candidates with existing Web3 KOLs, streamers, traders, project teams, or community resources. - Hands-on experience in KOL/streamer recruitment and collaboration, capable of independently managing the entire process from sourcing to conversion.
- Industry Knowledge and Resources - Familiar with the Web3 industry ecosystem and community culture, and proficient in major social channels like X (Twitter), Telegram, and Discord. - Strong interest in Web3, trading, and finance-related content, with the ability to quickly assess creator content quality and commercial value. - Possess a network of industry resources and connections to continuously expand new creators and collaboration opportunities.
- Communication and Business Skills - Strong communication, negotiation, and relationship management skills to build long-term partnerships with diverse KOLs/streamers. - Proactive in outreach, not reliant on existing resources, and capable of identifying and converting potential collaborators. - Fluent in written English (spoken English is a plus), with preference given to candidates experienced in overseas KOL/streamer expansion and cross-cultural communication.
- Results-Driven - Goal-oriented with strong execution skills, measuring success by metrics like KOL/streamer acquisition, onboarding, engagement, posting, and streaming. - Strong project management skills to coordinate internal resources and expedite collaboration implementation. - Resilient under pressure and adaptable to fast-paced, high-frequency communication and results-driven BD work.
- Additional Requirements - Prior BD experience in exchanges is preferred. Candidates must be open to non-"base salary + commission" compensation structures.
- Bonus Points - Experience in BD roles at exchanges, Web3 platforms, MCNs, or live streaming platforms. - Experience in overseas KOL/streamer expansion. - Established network of KOLs/streamers. - Experience managing overseas social media (e.g., X/Twitter) or personal industry influence. - Experience in planning and executing events, AMAs, roundtables, or live streams.
Benefits:
Bi-monthly paid leave, abundant team-building activities, and exclusive company events. More benefits await your discovery.
