Job Description
The Content Operations Manager plays a pivotal role in driving the strategic development and execution of content initiatives that align with Nym's mission and product offerings. This position requires a blend of research, creative thinking, and operational expertise to produce high-quality content that resonates with target audiences within the blockchain ecosystem. The ideal candidate will be responsible for defining and maintaining Nym's brand identity, ensuring consistent messaging across all platforms. They will also oversee the creation, development, and curation of content that supports product launches, market positioning, and customer engagement. Additionally, the role involves building and nurturing relationships with domestic and international media partners to amplify Nym's visibility and credibility in the industry.
Key Responsibilities
- Develop and implement content strategies that align with Nym's business objectives and brand positioning in the blockchain space.
- Conduct in-depth market research to identify trends, audience preferences, and competitive benchmarks for content creation.
- Collaborate with cross-functional teams to ensure content meets technical, marketing, and user experience requirements.
- Produce original content including articles, whitepapers, case studies, and multimedia assets that reflect Nym's innovation and values.
- Manage content calendars, timelines, and workflows to ensure timely delivery of high-quality outputs.
- Monitor content performance through analytics tools and adjust strategies to optimize engagement and conversion rates.
- Build and maintain relationships with media outlets, influencers, and industry partners to enhance brand exposure.
- Coordinate with legal and compliance teams to ensure all content adheres to regulatory standards and intellectual property guidelines.
- Stay updated on blockchain technology advancements and incorporate emerging trends into content planning.
- Lead content audits to identify gaps, opportunities, and areas for improvement in the existing content portfolio.
Job Requirements
- Minimum of 5 years of experience in content management, marketing, or related fields with a focus on blockchain or tech industries.
- Proven track record of creating content that drives brand awareness and customer engagement in competitive markets.
- Strong understanding of content lifecycle management, including ideation, production, distribution, and measurement.
- Excellent written and verbal communication skills with the ability to craft compelling narratives for diverse audiences.
- Proficiency in content management systems (CMS) and digital publishing platforms for organizing and distributing content.
- Ability to analyze data from tools like Google Analytics, SEMrush, or social media platforms to inform content decisions.
- Experience in managing media relations, including press outreach, content syndication, and influencer collaborations.
- Knowledge of SEO best practices and content optimization techniques to improve search visibility and engagement.
- Fluency in English and additional languages (e.g., Mandarin, Spanish) to cater to global audiences and media partners.
- Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Collaborative mindset with proven success in working with cross-functional teams to achieve business goals.
- Understanding of blockchain technology fundamentals and its applications to create relevant and insightful content.
- Ability to develop and maintain a content strategy that supports long-term brand growth and market expansion.
- Experience with content creation tools such as Adobe Creative Suite, Canva, or video editing software.
- Excellent time management skills to balance content production with strategic planning and team coordination.
- Ability to adapt content approaches to different platforms (e.g., social media, blogs, video) while maintaining brand consistency.
- Knowledge of content monetization models and audience targeting strategies for maximizing ROI.
- Strong attention to detail to ensure accuracy, quality, and compliance in all content deliverables.
- Proven ability to lead content innovation initiatives that differentiate Nym in the blockchain ecosystem.
