Job Description
The Sales Director (China BD Director) will spearhead project expansion and business development team building for the public blockchain in the China/global market. This role focuses on systematically acquiring high-quality Web3 projects, accelerating their deployment on the blockchain, establishing project tiering mechanisms, identifying high-potential projects, and collaborating with ecosystem, product, and operations teams for targeted incubation. Unlike traditional sales management roles, this position serves as the growth driver for projects in China/global markets, requiring the creation of a scalable project acquisition framework.
Key Responsibilities
- Establish China Market Project Acquisition System: Develop BD strategies and objectives, build a sustainable project pipeline (from lead pool to negotiation pool to deployment pool), and create mechanisms for continuous project sourcing.
- Team Building & Management: Recruit, train, and manage a 20-30 person BD team. Implement standardized SOPs, KPIs, weekly/monthly reviews, incentives, and performance methodologies to ensure scalability beyond individual capabilities.
- Project Deployment Mechanism: Shift team focus from "client hunting" to "project sourcing." Standardize processes for decision-maker identification, value assessment, technical integration, and post-launch operations.
- Project Tiering System: Develop scoring models to differentiate project value. Balance mass acquisition with precision filtering.
- Key Project Incubation: Drive cross-departmental collaboration (sales, ecosystem, operations, etc.) for S/A-tier projects, creating a growth flywheel: acquisition → deployment → validation → resource allocation → benchmark creation.
- Hands-on Leadership for Strategic Projects: Personally engage in founder negotiations, partnership development, and resource coordination for mission-critical projects.
Core KPIs
- Project volume & quality
- Team efficiency metrics (leads/person, pipeline conversion rates, project cycle time)
- Ecosystem impact (active projects × quality × contribution to blockchain growth)
Job Requirements
- Mandatory: 5+ years in Web3/crypto BD, sales or ecosystem development with proven project networks
- Deep expertise across multiple verticals (DeFi, GameFi, L2 solutions, etc.)
- Track record of successfully onboarding Web3 projects
- Experience managing 20+ BD teams with process-building capabilities
- Exceptional negotiation skills and project evaluation acumen
- Direct access to project founders and investment communities
- Data-driven approach to business development
Critical Competencies
- Resource Network: Demonstrated ability to bring projects to the table
- Execution Capability: End-to-end project ownership from sourcing to deployment
- Diamond-in-the-Rough Identification: Ability to pinpoint 5 high-potential projects among 100
- Entrepreneurial Mindset: Goal-oriented, proactive problem-solver willing to operate hands-on
Preferred Qualifications
- BD experience with tier-1 blockchains/L2 ecosystems
- Web3 launchpad or incubator background
- VC/investment firm ecosystem leadership
- Large-scale ecosystem expansion experience
Compensation
Base salary + team performance bonuses + management commissions + long-term incentives
