Job Description
We are seeking a proactive and strategic KOL BD professional to identify and build relationships with key opinion leaders (KOLs), influencers, communities, and projects in target regions (Canada/Australia/Brazil/Malaysia and other English/Portuguese-speaking markets). The role focuses on promoting MEXC and driving user growth through effective partnerships and marketing strategies.
Key Responsibilities
- Identify and establish relationships with local KOLs, influencers, communities, projects, and other potential partners to promote MEXC in target markets.
- Act as the primary representative of MEXC to maintain strong, long-term relationships with KOLs and marketing channels.
- Execute KOL marketing strategies, monitor performance, and optimize campaigns to ensure maximum ROI.
- Track and analyze channel cooperation results, making data-driven adjustments to improve effectiveness.
- Stay updated on local industry trends, competitor activities, and market developments to inform strategic decisions.
Job Requirements
- Proven experience in KOL/influencer marketing, business development, or partnership management.
- Strong understanding of the local market dynamics in Canada, Australia, Brazil, Malaysia, or other English/Portuguese-speaking regions.
- Excellent communication and relationship-building skills to engage with KOLs and partners effectively.
- Analytical mindset with the ability to track performance metrics and optimize campaigns.
- Ability to work independently and adapt strategies based on market trends and competitor insights.
- Fluency in English or Portuguese (depending on the target market) is essential.
Preferred Qualifications
- Experience in the cryptocurrency or fintech industry.
- Existing network of KOLs or influencers in the target regions.
- Strong project management skills to handle multiple campaigns simultaneously.
