Job Description
We are seeking a skilled App Growth Specialist to optimize our mobile application's performance across various app stores. The ideal candidate will drive user acquisition and conversion through strategic ASO and paid advertising initiatives.
Key Responsibilities
- Implement ASO strategies to enhance keyword coverage and improve app ratings, ultimately increasing downloads and user conversion rates (must understand ranking algorithms for App Store and Google Play)
- Manage paid app campaigns through in-app advertising to boost user acquisition
- Execute precision marketing for app channel users, including targeted campaigns and user retention activities
- Be accountable for growth KPIs including new sign-ups and deposit users
- Monitor competitor activities and industry trends, producing regular competitive analysis reports to optimize operational effectiveness
- Collaborate with cross-functional teams to align marketing strategies with product development
- Analyze user behavior data to identify growth opportunities and optimize conversion funnels
Job Requirements
- 1-3 years of experience in app operations with deep understanding of major app store ranking algorithms
- Proven track record of driving user growth through ASO and paid app campaigns
- Experience in fintech or blockchain industry is highly preferred
- Fluency in at least two of the following languages: Chinese, English, Korean
- Strong analytical skills with ability to interpret data and make data-driven decisions
- Excellent communication skills to coordinate between technical and marketing teams
Benefits Package
- Attractive compensation with up to 7 months bonus
- Generous annual leave policy
- Company-sponsored travel opportunities
- Professional development budget for continuous learning
- Standard weekends off (Saturday and Sunday)
- Comprehensive health insurance coverage
- Flexible work arrangements when needed
