-Understand the changes in keyword ranking algorithms for iOS and Google Play, develop corresponding ASO optimization strategies, including keyword selection and combination, and continuously improve keyword coverage and the number of TOP3 keywords; -Responsible for search and conversion optimization of products in the Google Play/App Store, monitoring optimization results, analyzing data, and making timely adjustment plans to continuously improve the natural addition of products; -Responsible for expanding store downloads to boost traffic and improve product download rankings on financial charts; -Representing ASO and closely cooperating with designated regions, continuously improving the overall addition of products in the region, and accumulating regional competitor research and user research reports.