SEO Manager at YEX

• Develop and execute SEO strategies for global markets to increase organic traffic and conversions.
• Conduct keyword research and competitor analysis to optimize content and improve search rankings.
• Implement backlink building strategies to boost domain authority and brand visibility.
• Utilize SEO tools like Google Analytics and SEMrush for monitoring, reporting, and optimization.
• possess strong English writing skills to create and optimize promotional content across various platforms.

YEX, as a blockchain-focused company, is likely seeking an SEO Manager to strengthen its digital marketing efforts in the global cryptocurrency market, aiming to attract users and compete effectively against other exchanges. The emphasis on international experience and crypto-specific knowledge indicates a need for innovative strategies that leverage industry trends to drive organic growth, enhance brand authority through content, and support community engagement in a dynamic and fast-paced environment.

The recruitment of this role suggests YEX values measurable results, technical SEO proficiency, and the ability to operate in multicultural teams, possibly to expand its reach and capitalize on the growing demand for secure and user-friendly trading platforms. This intent reflects a strategic push to solidify YEX's position in the market through data-driven SEO and content marketing, potentially addressing challenges like low organic traffic or high competition in the blockchain space.

As an interviewer for YEX, I would assess candidates for their proven ability to deliver successful SEO campaigns in global markets, particularly within the blockchain or cryptocurrency niche, to ensure they can drive tangible results. Key areas of focus would include technical SEO skills, experience with backlink acquisition, and proficiency in using SEO tools to analyze data and optimize performance. Candidates should demonstrate strong English communication abilities, as the role involves content creation in English, and show adaptability to YEX's innovative, token-motivated culture, with an emphasis on measurable outcomes and collaborative teamwork.