The employer, named 'Ballet', likely operates in the arts and entertainment sector, focusing on digital products such as apps for online ballet classes, ticketing, or community engagement platforms. Their recruitment intent is to find a Senior Product Manager who can drive strategic product development, ensuring competitiveness and user engagement in a niche market. This suggests a need for someone adept at handling the unique aspects of the arts industry, such as fostering creativity, building user communities, and adapting to trends in digital arts education or performance. The emphasis on product innovation indicates a forward-thinking company aiming to expand its digital footprint and maintain a leading position in the market.