Job Description

We are seeking a strategic and dynamic professional to lead Molecule's positioning, branding, and narrative strategy. This role involves close collaboration with product teams to craft compelling stories and drive impactful go-to-market initiatives in the web3 and biotech spaces.

Key Responsibilities

Strategic Leadership & Positioning: Develop and execute Molecule’s positioning, branding, and narrative strategy for upcoming product launches. Work closely with the product team to craft compelling stories for web3 funders and researchers.
Go-To-Market Strategy & Execution: Create the narrative and GTM strategy for Molecule’s IP protocol. Lead execution of campaigns to build momentum and align with product goals.
Thought Leadership & Brand Awareness: Establish Molecule as a thought leader in DeSci and biotech. Manage public relations and partnerships to expand Molecule’s presence in key ecosystems.
Community & Stakeholder Engagement: Foster relationships with the DeSci community, researchers, investors, and key ecosystem partners, ensuring alignment with Molecule’s evolving brand and products.
Brand Management & Crisis Handling: Oversee brand integrity and navigate sensitive messaging during product launches and challenges.

Job Requirements

Proven experience in strategic branding and narrative development, preferably in web3 or biotech sectors
Strong track record in go-to-market strategy execution and campaign management
Demonstrated ability to establish thought leadership and manage public relations
Excellent relationship-building skills with diverse stakeholders including researchers and investors
Experience in brand management and crisis communication
Deep understanding of DeSci ecosystem and web3 technologies
Exceptional communication and storytelling abilities

Preferred Qualifications

Experience working at the intersection of biotechnology and decentralized technologies
Existing network within the DeSci and web3 funding communities
Background in scientific research or science communication

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

This Marketing Lead role at Molecule requires a strategic professional skilled in branding and narrative development within the web3 and biotech sectors. The core focus is on leading positioning strategies, executing go-to-market plans, and managing brand integrity in innovative environments.

Strategic branding and narrative development for web3 and biotech products.
Go-to-market strategy execution and campaign management.
Thought leadership establishment through public relations and partnerships.
Community engagement and stakeholder relationship-building.
Brand management and crisis communication expertise.

Understand Employer Recruitment Intent

Molecule, as a company operating at the intersection of web3 and biotech, particularly in the DeSci ecosystem, is likely seeking a Marketing Lead to drive its expansion in innovative and emerging markets. The employer's intent is to find a strategic leader who can position Molecule as a thought leader, attract funding and partnerships, and navigate the complexities of decentralized technologies in biotechnology. This suggests a need for someone who can bridge scientific and technological domains, fostering alignment with key stakeholders to support product launches and build a strong, credible brand in competitive spaces. The emphasis on DeSci and web3 indicates Molecule may be a forward-thinking entity aiming to leverage blockchain for scientific advancements, potentially targeting growth in funding communities and research collaborations to solidify its market presence.

MyJob Interviewer Says

Interviewers at Molecule would prioritize candidates who demonstrate a proven ability to integrate marketing strategies with biotech and web3 innovations. Key assessments include evaluating storytelling skills through real-world examples, testing crisis communication handling in hypothetical scenarios, and gauging relationship-building capabilities with diverse groups like researchers and investors. They seek individuals who not only have the technical marketing expertise but also show adaptability in fast-evolving tech landscapes, ensuring candidates can align with Molecule's brand narrative and contribute to its go-to-market success in DeSci ecosystems.

AI Matching Suggestions

For job seekers targeting Molecule, focus on tailoring your resume and cover letter to highlight experiences relevant to web3, biotech, and DeSci. Emphasize skills in strategic branding, community engagement, and crisis communication to align with Molecule's innovative and emerging market focus.

Optimize your resume by including specific projects or roles where you developed branding strategies for tech or biotech sectors, quantifying achievements with metrics like increased brand awareness or partnership growth.
Research Molecule's DeSci initiatives and incorporate them into your cover letter to show how your expertise can directly benefit their narrative and positioning strategies.
Prepare for interviews by practicing case studies on creating compelling stories for web3 funders, using examples from your past to demonstrate your ability to craft impactful go-to-market campaigns.
Build your network within DeSci and web3 communities before applying, and seek endorsements or connections that can strengthen your application and interview readiness.

Marketing Lead at Molecule

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Marketing Lead at Molecule

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$1 - $20,000 /hour