The employer, Deepcoin, likely a prominent player in the cryptocurrency and blockchain industry, seeks a Social & Video Content Creator to bolster their global marketing efforts by producing timely, engaging content that resonates with the crypto community and partners. This intent suggests a need for an innovative, self-driven individual who can independently generate content while collaborating closely with teams, reflecting Deepcoin's aim to build a strong brand identity and capitalize on Web3 trends in a competitive market. The emphasis on crypto knowledge indicates a desire for candidates who not only possess technical skills but also understand the ecosystem to effectively communicate updates and foster community engagement, potentially indicating a preference for candidates who can adapt to rapid industry changes and global audiences.