Lập Kế hoạch Sự kiện at Lbank

The core requirements for this Marketing Specialist role at Lbank emphasize expertise in digital marketing strategies tailored to the cryptocurrency exchange sector, with a focus on driving user engagement, growth, and retention through innovative planning and execution.

• Digital marketing planning and independent coordination of internal and external resources for online activities.
• Deep understanding of cryptocurrency exchange mechanics, market trends, and industry-specific gameplay for events like trading competitions.
• Experience in organizing and managing marketing events such as airdrops, social community activities, and KOL collaborations.
• Strong analytical skills to track and optimize user acquisition, conversion, and retention metrics.
• Ability to leverage or build a network of project partners and key opinion leaders to enhance marketing efforts.

Lbank, as a cryptocurrency exchange platform, is likely seeking a Marketing Specialist to address the competitive dynamics of the digital assets market by developing innovative strategies that drive user engagement and retention. The employer's intent includes filling this role to boost growth in a volatile environment, potentially through community building and data-driven campaigns, reflecting Lbank's position as a mid-sized player aiming to differentiate itself with targeted marketing initiatives.

Interviewers at Lbank would prioritize candidates who demonstrate proven experience in crypto-related marketing, strong analytical skills for metric tracking, and adaptability in fast-paced scenarios. They will assess matching through portfolio reviews, case studies on event planning, and behavioral questions to evaluate collaboration with cross-functional teams, focusing on how candidates can apply their skills to Lbank's specific exchange logic and market sensitivity.