The employer, GBEUA (Global Business & Economics Undergraduate Alliance), likely seeks a Community Lead to enhance student engagement and expand the organization's reach within the academic community. As a student-oriented alliance focused on business and economics, GBEUA may aim to cultivate future leaders, build a professional network, and provide practical experience that aligns with industry needs. Their recruitment intent includes finding a dynamic student who can drive membership growth, foster community involvement, and support events that bridge academia with real-world business applications, potentially to address shortages in skilled graduates or to strengthen ties with industry partners.