Interviewers would prioritize assessing a candidate's creativity, communication skills, and multilingual abilities, as well as their experience in community roles. They may evaluate how well candidates can demonstrate past success in content creation, event organization, and user acquisition. Key areas to probe include the candidate's ability to handle diverse audiences, passion for technology, and practical experience with tools like social media platforms for dissemination. Emphasis would be on real-world examples of community building and problem-solving in product testing scenarios.