Fopay

Job Description: Responsible for the full lifecycle management of growth channels, from exploration and onboarding to conversion optimization, ensuring efficient transformation of traffic into genuine and compliant users. Develop growth strategies based on target markets and user personas, including but not limited to incentive systems, localized campaigns, user education, and conversion path design, and drive strong execution. Establish a core growth dashboard to continuously monitor and analyze each stage of the user journey (registration → KYC → card activation).