Job Description
This position focuses on driving user growth through strategic operational methods and cross-functional collaboration. The role requires expertise in optimizing conversion funnels and implementing innovative growth initiatives in dynamic market environments.
Key Responsibilities
- Lead user growth initiatives across business scenarios using refined operational methods including user segmentation and A/B testing
- Optimize key conversion metrics (registration, KYC completion, first deposit, first transaction) and improve user retention throughout the customer lifecycle
- Design and execute growth campaigns such as referral programs, trading mining activities, first-transaction incentives, and deposit bonuses to enhance user LTV
- Collaborate closely with product, R&D, marketing, and business teams to leverage internal and external resources for achieving business objectives
- Monitor market trends (new coin listings, halving events) to develop short-term growth strategies and identify new user acquisition opportunities
- Conduct data analysis to uncover growth insights and implement effective operational strategies
Job Requirements
- 3+ years experience in user growth, digital marketing, or related operational roles
- Proven track record in optimizing conversion funnels and improving user retention metrics
- Strong analytical skills with experience in A/B testing and data-driven decision making
- Experience designing and executing growth campaigns (referral programs, incentive structures)
- Ability to collaborate effectively across multiple teams (product, marketing, business)
- Knowledge of cryptocurrency market trends and trading behaviors is preferred
- Excellent project management skills with ability to manage multiple initiatives simultaneously
- Creative problem-solving skills with focus on achieving measurable business results
Preferred Qualifications
- Experience in fintech or cryptocurrency industry
- Familiarity with growth hacking techniques and tools
- Understanding of blockchain technology and crypto trading mechanics
- Multilingual capabilities for global market operations
