Job Description
This position is responsible for overseeing the visual identity and design direction of the company's products across multiple platforms. The role requires close collaboration with cross-functional teams including product managers, front-end developers, and backend engineers to ensure design solutions align with business objectives and technical feasibility. The candidate will lead the creation of user interfaces for both PC and mobile applications, focusing on aesthetic appeal, usability, and brand consistency. Additionally, they will contribute to marketing initiatives by designing promotional materials that reinforce the company's brand image and market presence.
Key Responsibilities
- Develop and maintain comprehensive visual style guidelines for all product offerings, ensuring cohesive design language across desktop and mobile platforms
- Collaborate with product managers to translate business requirements into visual design specifications, working closely with engineering teams to implement these designs
- Create intuitive and visually appealing user interfaces, including layout structures, color schemes, and interactive elements that enhance user experience
- Design and produce branding assets such as posters, brochures, email marketing campaigns, and visual identity systems to support marketing efforts
- Conduct user research and usability testing to inform design decisions and optimize interface functionality
- Stay updated with industry design trends while maintaining the company's unique visual identity and brand standards
- Coordinate with marketing teams to ensure design outputs meet campaign goals and brand messaging requirements
- Prepare design documentation and present creative concepts to stakeholders for approval and implementation
- Monitor design performance metrics to evaluate the effectiveness of visual solutions and identify areas for improvement
- Provide guidance to junior designers and mentor team members in maintaining design quality and consistency standards
Job Requirements
- Proven experience in UI/UX design with a strong portfolio demonstrating expertise in PC and mobile interface design
- Proficiency in design tools such as Adobe XD, Figma, Sketch, and Photoshop for creating high-fidelity mockups and visual assets
- Excellent understanding of design principles including typography, color theory, layout composition, and visual hierarchy
- Strong grasp of user-centered design methodologies and ability to create wireframes that prioritize user needs
- Ability to work with both front-end and backend developers to ensure design implementations are technically viable
- Knowledge of branding strategies and experience in creating cohesive visual identity systems for different platforms
- Excellent communication skills to effectively collaborate with cross-functional teams and convey design decisions
- Ability to manage multiple design projects simultaneously while maintaining high-quality output standards
- Experience with responsive design techniques to ensure interfaces function seamlessly across devices
- Understanding of accessibility standards and ability to create inclusive design solutions for diverse user groups
- Proficiency in HTML/CSS for basic front-end implementation and understanding of design systems architecture
- Strong attention to detail and ability to maintain design consistency across all product touchpoints
- Experience with agile development methodologies and ability to adapt to changing project requirements
- Excellent problem-solving skills to address design challenges and optimize user interface performance
- Ability to create and maintain design documentation that supports development and marketing teams
- Knowledge of SEO best practices for web design to ensure optimal visibility and user engagement
- Experience with user testing tools and ability to analyze user feedback to refine design solutions
- Proficiency in using design management tools to organize assets, track design progress, and maintain version control
