1. Responsible for the daily content planning, publishing, maintenance, and interaction of CoinEx social media accounts (such as Twitter/Instagram/Facebook/Reads, etc.) to ensure brand image consistency. 2. Independently complete content selection, copywriting, and image optimization based on industry trends and target audience needs to enhance content attractiveness and communication effectiveness. 3. Plan relevant creative marketing campaigns based on festivals, local internet hotspots, and industry hotspots; Proactively seeking partners with consistent brand tone, conducting brand linkage planning, and enhancing brand influence. 4. Analyze social media operational data, gain insights into user behavior, regularly submit operational analysis reports, develop and implement optimization recommendations, and enhance the influence of social media accounts. 5. Regularly analyze competitors' social media operation strategies, maintain industry sensitivity, and seek innovative opportunities. 6. Cooperate with market activities and execute promotion plans on social media to ensure maximum dissemination effect. 7. Quickly respond to user feedback, industry hotspots, or potential crises on social media to maintain brand reputation.