Job Description
We are seeking a dynamic and creative Social Media Manager to lead our Web3 community engagement efforts. This role involves developing and executing a robust social media strategy, creating compelling content, and fostering meaningful interactions with our audience. The ideal candidate will be passionate about Web3 and blockchain technology, with a proven track record in social media management.
Key Responsibilities
- Strategy Development: Create and implement a comprehensive social media strategy tailored to the Web3 community, aligning with our project's goals and brand identity.
- Content Creation: Develop, curate, and manage high-quality, engaging content (e.g., posts, graphics, videos) that resonates with the Web3 audience and effectively communicates our project's value proposition.
- Community Engagement: Build and nurture a vibrant online community by interacting with followers, responding to comments and messages, and encouraging discussions around our project.
- Platform Management: Oversee and manage our presence on key social media platforms (e.g., Twitter, Discord, Reddit, Telegram) and explore new channels to reach our target audience.
- Analytics & Reporting: Monitor, analyze, and report on social media performance metrics. Use insights to refine strategies and improve engagement and reach.
- Collaboration: Work closely with marketing, content, and product teams to ensure consistent messaging and alignment across all channels.
- Trend Monitoring: Stay up-to-date with industry trends, platform updates, and emerging technologies within the Web3 space to ensure our strategies remain relevant and effective.
- KOL & Influencer Outreach: Identify, engage, and collaborate with Key Opinion Leaders (KOLs) and influencers within the Web3 community to amplify our reach and credibility.
- Crisis Management: Handle potential negative situations or crises on social media swiftly and professionally to protect the project’s reputation.
Job Requirements
- Proven experience in social media management, preferably within the Web3 or blockchain industry.
- Strong understanding of Web3 technologies, decentralized communities, and crypto culture.
- Excellent content creation skills, including graphic design and video editing proficiency.
- Ability to analyze data and derive actionable insights to optimize social media performance.
- Exceptional communication and interpersonal skills to engage with diverse online communities.
- Experience managing multiple social media platforms and familiarity with community tools like Discord and Telegram.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Strong problem-solving skills and the ability to handle crises with professionalism.
