Job Description
Social Media Lead
Key Responsibilities
- Develop and implement a global social media strategy with a clear vision for growth and monetization
- Build and maintain a structured, data-informed content plan across platforms
- Lead a high-performing SMM team (currently 4+ people), assigning tasks and mentoring each member
- Oversee day-to-day execution, with priority on Twitter, while supporting Instagram, Telegram, and YouTube
- Conduct regular competitor and audience research to inform creative direction and positioning
- Collaborate with Editorial, PR and KOL/Influencer management teams to support and amplify campaigns
- Audit content performance, set clear KPIs, and align strategy with key metrics
- Refresh and optimize outdated content based on insights and evolving trends
- Finalize and present an updated strategy and a two-quarter roadmap in your first months
Job Requirements
- 5+ years of experience in social media management with proven leadership experience
- Strong analytical skills with experience in data-driven content strategy development
- Expert knowledge of major social platforms including Twitter, Instagram, YouTube and Telegram
- Experience managing and mentoring social media teams
- Excellent communication and presentation skills
- Ability to work cross-functionally with multiple departments
- Creative thinker with strong problem-solving abilities
- Up-to-date with the latest social media trends and best practices
Preferred Qualifications
- Experience in the tech or cryptocurrency industry
- Background in content creation or digital marketing
- Familiarity with social media management tools and analytics platforms
- Multilingual capabilities
