Social Media Manager at BeInCrypto

Job Description

Key Responsibilities

• Develop and implement a global social media strategy with a clear vision for growth and monetization
• Build and maintain a structured, data-informed content plan across platforms
• Lead a high-performing SMM team (currently 4+ people), assigning tasks and mentoring each member
• Oversee day-to-day execution, with priority on Twitter, while supporting Instagram, Telegram, and YouTube
• Conduct regular competitor and audience research to inform creative direction and positioning
• Collaborate with Editorial, PR and KOL/Influencer management teams to support and amplify campaigns
• Audit content performance, set clear KPIs, and align strategy with key metrics
• Refresh and optimize outdated content based on insights and evolving trends
• Finalize and present an updated strategy and a two-quarter roadmap in your first months

Job Requirements

• 5+ years of experience in social media management with proven leadership experience
• Strong analytical skills with experience in data-driven content strategy development
• Expert knowledge of major social platforms including Twitter, Instagram, YouTube and Telegram
• Experience managing and mentoring social media teams
• Excellent communication and presentation skills
• Ability to work cross-functionally with multiple departments
• Creative thinker with strong problem-solving abilities
• Up-to-date with the latest social media trends and best practices

Preferred Qualifications

• Experience in the tech or cryptocurrency industry
• Background in content creation or digital marketing
• Familiarity with social media management tools and analytics platforms
• Multilingual capabilities