Interviewers at Illuvium would prioritize candidates who demonstrate a strong fit for the company's innovative and community-driven culture in the blockchain sector. They focus on assessing relevant experience, such as managing social media for similar Web3 projects, and evaluate skills in content creation, moderation, and analytics to ensure candidates can handle the unique challenges of engaging users in a decentralized environment. Key areas of assessment include adaptability to fast-evolving trends, ability to collaborate across teams, and proficiency in mitigating malicious activity to protect brand integrity.