Job Description
We are seeking a skilled SEO Specialist to enhance our online presence and drive organic traffic. This role involves optimizing our website and app for search engines, analyzing performance metrics, and leveraging blockchain industry resources for brand promotion.
Key Responsibilities
- Responsible for website search engine optimization work, including keyword optimization and proficiency in Google and other search engine ranking mechanisms and optimization principles.
- Conduct internal and external website optimization, analyze access and conversion data of SEO pages, and iterate/optimize SEO pages for better performance.
- Manage Google Play SEO optimization to improve app download search rankings and optimize Google Play reviews.
- Utilize blockchain industry resources and online media to promote the company's brand, products, and services, increasing website exposure and visibility.
Job Requirements
- Proven experience in SEO, including keyword research, on-page/off-page optimization, and technical SEO.
- Strong understanding of Google's ranking algorithms and best practices for search engine optimization.
- Experience with Google Play Store optimization (ASO) and review management.
- Familiarity with blockchain industry trends and digital marketing strategies.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication skills and ability to collaborate with cross-functional teams.
Preferred Qualifications
- Experience working in the blockchain or fintech industry.
- Knowledge of additional search engines beyond Google (e.g., Bing, Baidu).
- Basic understanding of HTML/CSS and web development principles.
