1. Understand the ranking rules of search engines such as Google, and prioritize those who have passed Google advertising certification; 2. Familiar with search engine optimization tools and techniques; Capable of using tools such as SEMrush and Ahrefs; 3. Responsible for the SEO work of the company's official website, developing comprehensive Google search engine optimization strategies, and taking responsibility for the SEO effectiveness; 4. Effectively mine and organize website keywords, establish a vocabulary list, and develop phased and executable SEO improvement plans; 5. Responsible for optimizing the company's website both internally and externally, optimizing keyword layout, website architecture, code standards, etc; 6. Utilize various forms to carry out internal and external link construction, engage in high-quality internal and external link cooperation, and enhance website authority; 7. Regularly track the effectiveness of website SEO, analyze competitive website SEO strategies, continuously adjust one's own optimization strategies, improve traffic flow and natural website traffic; 8. Responsible for project docking, tracking, implementation, report production, etc; 9. Proficient in keyword expansion and optimization, with a clear logical structure planning for keywords; 10. Obey the work arrangements issued by superiors and effectively execute them;